| CONTINUITY CENTRAL: THE BUSINESS CONTINUITY MARKET place Whether you are already providing products or services to the business continuity market place or whether you are looking to break into this quickly growing area, then Continuity Central is your number one place to advertise and market your company. Why? We are the news source for the industry - the only place that users can find news updates three times a week. Additionally Continuity Central is used by Google and MSN Search as a source for their news services and a variety of companies and organisations utilise our XML newsfeed on intranets and websites. We link you directly with the real industry decision makers and purchasers. Over 85 percent of our newsletter subscribers are manager and director level executives with responsibility for business continuity, disaster recovery, emergency planning, operational risk management or general company management. Subscribers come from around the world, with approx. 52 percent from the US and 38 percent from the UK currently. Newsletter sponsorship enables your products and services to be showcased directly to real buyers and specifiers. The newsletters are 100 percent opt-in, unlike any other business continuity industry publication, whether printed or electronic. High visitor levels enable targeted high value visitors to be directed to your company website. Continuity Central currently receives an approximate average of 230,000 visits per month from 42,000 unique visitors. This is your market place. Build your brand by ensuring that your company is seen on a daily basis by your existing clients and build awareness of your company with potential new ones. Guaranteed success - or you don't pay anything! There are various ways that your company can use Continuity Central to increase sales and enhance brand awareness. You can make your own choice of a mixture of banner advertising and e-mail newsletter sponsorships or you can go for one of our three set packages. These are all supported by guarantees - basically, if your promotional package doesn’t work, you won’t pay anything! BASIC PRICING • Large top of page banner - this rotates with other advertisers and appears on every page of Continuity Central (currently approximately 3000 pages.) The banner is weighted, with lower weights receiving more impressions than higher weights. The cost of a large banner starts at £75 / $US120 / 115 euro per month for a banner with a weighting of 3 and rises to £195 / $US 315 / 300 euro for banners with a weighting of 1. (The lower the number the more times the banner appears in the rotation per hour) • Smaller in-page static banners (see those top right for an example). These are always visible as they don't rotate with other advertisers. Small banners can be placed on any category, region or topic section of your choice and cost between £25 / $US40 / 38 euro and £95 / $US 150 / 140 euro per banner depending on the chosen section. • Newsletter sponsorship. Continuity Central produces a variety of e-mail newsletters which can all be sponsored. Advertisers receive around 75 words of text plus a logo and a link or can use a standard 468x60 banner. Newsletter sponsorship costs £95 / $US 150 / 140 euro per issue. Experience shows that the most effective web advertising is a combination package of advertising and e-mail based activities, therefore Continuity Central offers the following very cost-effective package options. LEVEL 1 PACKAGE LEVEL 2 PACKAGE LEVEL 3 PACKAGE BESPOKE PACKAGES STATISTICS WHAT'S THE
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