Advertising on Continuity Central

Continuity Central: the business continuity market place

Whether you are already providing products or services to the business continuity market place or whether you are looking to break into this quickly growing area, then Continuity Central is the number one place to advertise and market your company.

ContinuityCentral.com is the news source for the business continuity profession

Continuity Central provides a comprehensive international business continuity news service and is the first place that most business continuity managers visit to find out what's happening in the profession. Continuity Central is also used by Google as a source for its news services, and we also support a variety of companies and organizations that utilize our XML newsfeed on intranets and websites.

We link you directly with the real industry decision makers and purchasers

Over 85 percent of our newsletter subscribers are manager and director level executives with responsibility for business continuity, disaster recovery, emergency planning, risk management or general company management. Subscribers come from around the world, with approx. 38 percent from the US and 35 percent from the UK currently. Newsletter sponsorship enables your products and services to be showcased directly to real buyers and specifiers.

Reach other key markets

As well as covering the business continuity profession we also focus on the enterprise risk management and resilience markets.

High visitor levels enable targeted high value visitors to be directed to your company website

Continuity Central currently receives an approximate average of 270,000 visits per month from 54,000 unique visitors. This is your market place. Build your brand by ensuring that your company is seen on a daily basis by your existing clients and build awareness of your company with potential new ones.

Promotional options

There are various ways that your company can use Continuity Central to increase sales and enhance brand awareness. These include:

  • Banner advertising on the Continuity Central website
  • Banners and text blocks on our regular email newsletters
  • Direct emails to our opt-in database
  • White paper hosting
  • Lead generation campaigns

The most successful campaigns utilise a mix of some or all of the above items: and we can put together very cost effective packages of any of the options.

Flexibility

At Continuity Central we pride ourselves on our flexibility. For example there are no restrictions on how long promotional campaigns run for; or on how often you change or update your banners or campaign materials. Want a variety of banners to run at the same time, or want to display different banners to different regions? No problem. And If you have new ideas for ways of using the website for promotional activities then we'd love to discuss them with you.

Cost effective

We believe that Continuity Central offers the most cost effective advertising and marketing platform in the business continuity sector. Not only that, our banners are normally cheaper than using standard web-marketing services, such as Google Adwords.

Guaranteed success - or you don't pay anything!

Our banner advertising and newsletter packages are all supported by a simple guarantee. Payment becomes due 30 days after the package goes live. If you are unhappy with your package for any reason during the initial 30-day period you can inform Continuity Central by e-mail and your package will be cancelled with no charge being made whatsoever.

What's the next step?

Contact us: If you want to explore the ways in which Continuity Central can work with your organization to help you increase your sales to the business continuity market, or if you wish to obtain a more detailed media kit contact sales@continuitycentral.com

Additional Resources

A website you can trust

The entire Continuity Central website is scanned daily by Sucuri to ensure that no malware exists within the site. This means that you can browse with complete confidence.

Business continuity?

Business continuity can be defined as 'the processes, procedures, decisions and activities to ensure that an organization can continue to function through an operational interruption'. Read more about the basics of business continuity here.

Get the latest news and information sent to you by email

Continuity Central provides a number of free newsletters which are distributed by email. To subscribe click here.