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Despite
over 90 percent of UK companies claiming to depend upon collaborative
and partnership activities of some kind to improve their product
or service offerings, many organisations are in danger of wasting
such resources and time because they are approaching collaboration
inefficiently and half-heartedly and are ignoring the potential
risks.
This is according to new research commissioned by IT services provider
Steria. Whilst intended to maximise customer satisfaction (49 percent
of organisations claim this is their key success factor), the anticipated
benefits of joining forces with other organisations in both private
and public sectors are consequently compromised because of ineffective
planning and processes, warns Steria.
The survey, conducted by Benchmark Research, revealed that many
organisations involved in collaborative activities are found lacking
in areas such as business process re-engineering (BPR), effective
benchmarking and support from an integrated technology system.
A business process review, designed to simplify collaborative processes
between two disparate companies given their existing systems and
cultures, is an important first step to take before collaboration
actually begins. Over three quarters of organisations (78 percent)
were found to conduct business process reviews in connection with
collaborative activity, but a surprisingly low number, only 45 percent,
conducted this beforehand, with 48 percent of organisations conducting
BPR when collaborative activities were already underway.
John Torrie, CEO, Steria Limited, comments, "Pre-planning
and assessment is a must for effective collaboration and transparent
customer support thereafter. It is encouraging to see that many
of those who did not conduct a full business process review the
first time around would, on reflection, conduct one before embarking
on their next collaborative project. At Steria, we advise all our
clients to conduct a BPR before collaborating with another organisation
- how else can you prepare the ground and ensure that your processes
will combine with the minimum possible pain for employees or customers?."
Most organisations are not supported by an integrated IT system
when collaborating with another - only 31 percent of respondents
had a supporting system in place. Of this group, the public sector
leads the private sector, with 36 percent of organisations having
an integrated IT system, as opposed to only 16 percent of the private
sector. Furthermore, the majority of respondents in both sectors
(two thirds) do not plan to introduce an integrated information
handling system to support their collaborative activity in the future.
Of the third that do, the public sector once again leads the private
sector (39 percent versus 23 percent).
Some organisations are also falling short on benchmarking success
- just 32 percent have set and published any formal benchmarks to
measure the success of their collaborative activity. However, other
assessment methods, particularly gauging customer satisfaction,
are more commonly used by organisations, with 59 per cent carrying
out customer satisfaction surveys to track success. In addition,
66 percent also rely on informal feedback from all parties involved
to monitor progress.
www.steria.co.uk

•Date:
16th Dec 2004 • Region: UK •Type:
Article •Topic:
Operational risk
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