With the explosion of social media today, can you actually get a rendering of what is being said about you, your organization, etc. so as to enable you to protect your reputation? Or, is it just too much and too overwhelming due to the velocity of information that exists today? Geary Sikich explores…

Recognising the importance, and pitfalls, of social media in a heavily regulated industry like finance, the UK Financial Conduct Authority (FCA) is soon to publish its guidelines for social media, designed to help financial services organizations maintain best practice. The guidelines are likely to cover the entire digital environment (based on the draft published in 2014) including blogs, microblogs, client forums, images and video sharing platforms. So how do those operating in the finance sector successfully interact with clients via social media and meet FCA guidelines at the same time?