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FalconStor Software has announced a new pricing model for its FreeStor platform that aims to disrupt global storage industry pricing practices and deliver far greater long-term customer value.  The new ‘Pay Once’ pricing model, now part of its capacity-based subscription pricing, means that users of the heterogeneous software-defined storage platform need only pay for the primary copy of their data – not second, third, or more copies. Customers will no longer incur extra expense when migrating, backing up, and optimizing data, further helping eliminate unpredictable capacity expansion costs often associated with traditional storage platforms.

“By introducing a predictable subscription based pricing model where customers pay only once for the primary copy of data, the aim is to drag industry pricing practices into the modern IT world,” said Gary Quinn, CEO of FalconStor. “I would like to see every storage vendor adopt this policy, because current pricing models are no longer sustainable. Businesses are forced to pay more than they should, either because they over-specify their requirements, or they pay for multiple licenses to use a product they already own – or simply because they’re being taken advantage of by the vendor.”

FalconStor will offer its software-defined storage platform with a single price; customers pay for only one license for all existing and future use of the product, including copies needed to migrate or to manage disaster recovery, backup or analytics.  This pricing is offered irrespective of how much storage capacity the customer manages or any upgrades they make to their hardware infrastructure.

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