MAX Backup disrupts disaster recovery market with per device pricing including storage

Published: Wednesday, 10 June 2015 08:31

LogicNow has announced the launch of a new pricing strategy for MAX Backup. MAX Backup is part of MAXfocus, the world’s most widely trusted managed service provider (MSP) and IT support platform. MAX Backup becomes the first full disaster recovery solution to be charged per device for both servers and workstations, rather than by data usage. The move makes it more practical for MSPs and IT Service Providers to sell comprehensive disaster recovery services with predicable costs for themselves and their customers.

Traditionally, organizations have been charged per device for most services with the exception of disaster recovery. However, MSPs find that charging for data usage instead of per device can create uncertainty in the minds of customers and therefore obstacles to selling the service. They also face challenges with their larger customers resulting from the continually increasing data volumes, and therefore costs, under a storage-based charging model. By offering backup and disaster recovery services charged per device, MSPs can sell the service more easily and in a way that is more predictable and economical for their customers.

The new MAX Backup pricing model will make it much easier for IT Service Providers to offer a full mission critical disaster recovery as a service solution - delivering the most up-to-the minute protection and minimising time to recovery by making standby images available in as little as five minutes after failure. This combination of best-in-class recovery point and recovery time objectives with certainty about costs to them and their customers puts MSPs in a position to satisfy even the most demanding of customer requirements.

MAX Backup will also offer a flexible charging model based on data usage for customers backing up smaller amount of data that may not require a per device pricing structure.