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Google announces agreement to expand business continuity offerings with acquisition of Actifio

Google has announced that it is to acquire Actifio, a company that provides backup and disaster recovery solutions. Google says this move is because “Business continuity is a top priority for enterprise IT organizations.”

Actifio offers customers the opportunity to protect virtual copies of data in their native format, manage these copies throughout their entire lifecycle, and use these copies for scenarios such as development and test.

According to Google the planned acquisition ‘further demonstrates Google Cloud’s commitment to helping enterprises protect workloads on-premises and in the cloud. As organizations across industries sharpen their disaster preparedness strategies and infrastructure resiliency, Actifio’s business continuity solutions will help Google Cloud customers prevent data loss and downtime due to external threats, network failures, human errors and other disruptions’. 

"We’re excited to join Google Cloud and build on the success we’ve had as partners over the past four years,” said Ash Ashutosh, CEO at Actifio. “Backup and recovery is essential to enterprise cloud adoption and, together with Google Cloud, we are well-positioned to serve the needs of data-driven customers across industries."

“The market for backup and DR services is large and growing, as enterprise customers focus more attention on protecting the value of their data as they accelerate their digital transformations,” said Matt Eastwood, Senior Vice President of Infrastructure Research at IDC. “We think it is a positive move for Google Cloud to increase their focus in this area.”

Read the announcement.



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Business continuity can be defined as 'the processes, procedures, decisions and activities to ensure that an organization can continue to function through an operational interruption'. Read more about the basics of business continuity here.

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