2021 is the year when boards need to integrate risk management and corporate strategy

Published: Wednesday, 06 January 2021 08:58

As the pandemic crisis and lingering economic and political volatility increasingly threaten businesses and recovery globally, WomenCorporateDirectors Foundation (WCD) is seeing many companies consider establishing a stand-alone board risk committee. This is just one way the best-prepared boards are arming themselves in the current climate and as they look ahead toward 2021, says Susan C. Keating, CEO of WCD.

"2020 has forced companies to look at risk in a completely new way," Keating says. "2021 will be a time for boards to really integrate risk and strategy on a long-term basis."

"While risk oversight is the role of the full board, many companies are now opting to form dedicated committees to drill down on new risks and make recommendations to the full board on ways to approach a mitigation strategy," says Keating. "Risk has become an integral part of strategy development, as companies have seen what happens when threats come to light."

WCD recently teamed with risk advisors, C-level executives, and board members to offer two programs on risk as part of its virtual WCDirect program series – the first being so popular that members demanded a second. In an exploration with the hundreds of WCD member directors who attended each of the programs, key lessons and best practices emerged about how boards should approach risk today. These are:

1. Create a risk committee separate from the board audit committee. "While expert with financials and investments, audit committee members often do not have the deep operational expertise required to evaluate risk in a broader sense," said Catherine Allen, founder and chairman of The Santa Fe Group. "A risk committee needs members with experience in areas such as cyber security, IT, compliance, third-party risk management, privacy, and reputational risk." With this knowledge and expertise, the risk committee can understand the significance of risk profiles for each business and establish metrics.

2. Don't spend too much time on risks you already know. Boards tend to focus too much on known risks that already have mitigations in place. "The real value is focusing on new and emerging risks where you may need to develop a solution or process to reduce or control a potential threat," said Chris Burt, Co-Founder and Director of the UK Risk Coalition; Principal, Halex Consulting; Director, Risk Coalition Research Company. "An important quality to look for in a board risk committee member or a Chief Risk Officer is imagination."

3. Keep an eye on what can go very wrong, very quickly. The liquidity crisis stemming from the COVID-19 shutdown put many companies in a dangerous financial position virtually overnight. Many of these businesses had seen a liquidity crunch just twelve years earlier during the 2008 financial crisis. These kinds of existential threats are where risk committees must not get complacent, said Burt. "Pay attention to risks that are currently under control but have the potential to go very wrong, very quickly, when cascading consequences emerge from new risks."

4. Reputational risk can stem from multiple other risks. "A risk committee often has to handle reputational repercussions that happen as a result of other matters under their oversight going awry," said Agnes Bundy Scanlan, CIPP: President, The Cambridge Group LLC; Director, Truist Financial Corporation, NewTower Trust Company, and AppFolio, Inc.; Member, WCD Boston. "Everything from regulatory issues, to an ESG failure, to a customer data breach can carry significant reputational consequences, which require a level of risk management beyond the initial incident."

5. Risk management doesn't mean being afraid to pull the trigger. There can be a tendency when making strategic decisions, especially with certain boards in financial services, to keep asking for more and more data and not move forward. "Don't paralyze the organization by always asking for more data and refusing to act," said Burt. "At some point, you have to make a decision."

6. Leverage a strong risk culture. "The institutions that have come into the events of 2020 – the pandemic, the economic collapse, the social unrest – with a strong culture are managing better," said Bundy Scanlan. "Organizations that have addressed risk in the past, in a strategic way, have been able to tap into this culture and adapt. These companies are better at working remotely – they aren't as disrupted by these kinds of changes that drag down the performance of those who can't adapt.

7. Make sure performance isn't being driven by bad culture. "What are the cultural elements – the tone at the top, the incentives, the pressures – that could create risk in an organization?" asked Jackie Daylor, KPMG Audit Partner who formerly served as National Managing Partner – Audit Quality and Professional Practice. "It's important to look at the behaviors that are driving results and the culture that's developing around the bottom line."

8. Don't devote all attention to today's headline crisis. "Risk committees tend to focus on the current threat in the news, whether it's a cyberattack or COVID," said Burt. "They always need to look at the risks as a whole – the ongoing threats that are always there – and not ignore any of them."

9. Keep strategic objectives top of mind. "Risk management isn't just about preventing bad things from happening, it's also about analyzing opportunities to help good things happen," said Burt. Risk committees should be involved closely in strategic decisions, and Burt even predicted that one day these committees will be renamed ‘Strategy and Risk’ committees.

10. Plan for risk management and review the strategy frequently. "Strategy and risk are intertwined," said Daylor. "It's essential to have a strategic approach to risk management. Companies need organizational resilience to withstand Black Swan events, such as the current pandemic, so that their people and processes are prepared to respond in the right way."

"Diversity plays a huge part in reducing management's blind spots when it comes to risk," says Daylor. "A diversity of experience and social diversity help with problem solving, whether it's COVID-related health and safety concerns, managing remote workforces or the acceleration of digital transformation that comes along with a remote workforce.

The value of diversity is especially critical as risks grow in complexity, argues Susan Keating. "On your risk committee and for your board as a whole," she says, "you want to make sure the diversity of the team is broad enough to address the wide spectrum of risks that are multiplying quickly each day."

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