Nearly half of UK businesses impacted by fake reviews and negative social media posts in the last year

Published: Thursday, 27 May 2021 08:42

The ‘Reputation Report 2021’, published by Igniyte, presents the results of a survey of 500 UK business owners and managers into reputation-damaging incidents and how businesses attempt to manage such crises. The report highlights the damaging impact that fake customer reviews and negative social media posts have had on UK businesses: 48 percent of UK businesses felt an impact on their company’s reputation and sales in the last year due to negative content about their brand online.

Other key findings include:

The research asked what businesses felt were the biggest threats to their company’s reputation and aims to help guide businesses on how to improve their negative reputation. As such, the biggest threats to a business’s reputation in 2021 are:

More details.