New products and services

PRSA's new Reputation Risk Management Certificate Program provides communicators with perspective, best practices and a practical approach to managing reputation risk. As part of the course offering, PRSA will provide a personalized analysis of risk preparedness against industry best practices utilizing a proprietary diagnostic tool. The individualized reports will be explained in the first session and enable program participants to begin meaningful discussions with their executive teams and colleagues.

This course is designed to provide participants with the ability to implement a low-tech, high-touch, cross-functional process that will give senior management confidence that reputation risk will be well managed.

The professional development program will be a live, online series of six modules and will launch on May 16, with subsequent modules airing on consecutive Wednesdays from 3-4:30 pm EDT (May 23, May 30, June 6, June 13 and June 20). All modules will be recorded so participants can review them after the live airing. Additionally, PRSA member participants receive access to PRSA's Reputation Management Community, an exclusive online forum offering private access and interactive dialogue with other members taking the certificate program.

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