New products and services

Pure Storage has announced ObjectEngine, a data protection platform purpose-built for flash and cloud which, according to the company, enables faster recovery than ever before. Designed to enable data centricity for the enterprise and built on cloud-native technologies from recently acquired StorReduce, ObjectEngine further unifies cloud and on-premises with seamless, rapid backup and recovery across both.

The launch of the ObjectEngine platform comes just months after the acquisition of StorReduce, the flash-native deduplication technology designed to enable user-friendly, cost-effective recovery and backup to the public cloud.

“For too long, backup and protection has been an insurance policy rather than a strategic asset. In today’s ultra-competitive environment, organizations need every advantage possible to ensure they get the most value out of their data. That means fast recovery to ensure data is back in production use as quickly as possible - modern organizations simply cannot afford to wait days or weeks,” said Matt Burr, General Manager for FlashBlade, Pure Storage. “ObjectEngine offers an evolved, cloud-centric approach to business continuity that can help forward-looking customers do more with their data.”

With ObjectEngine, customers can modernize their entire data protection strategy to a ‘flash-to-flash-to-cloud’ approach and meet increasingly stringent backup and restore SLAs without any change to their existing backup workflow. For customers that have built data protection processes with leading backup software vendors like Veritas, Veeam and Commvault, ObjectEngine simply works under the same cover.

ObjectEngine allows customers to take advantage of cloud economics and a pay-as-you-go model, and instead of waiting hours or days for business to recover, customers can be back online in minutes.

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