New products and services

Instinctif Partners launches CrisisCommsOptic

Instinctif Partners has announced that the company has launched the latest product in its family of online diagnostic tools. CrisisCommsOptic is a powerful online benchmarking tool that quickly and effectively allows users to quantify crisis communications readiness, asking a range of questions in six key areas :

  • Resource – Do you have a dedicated 24/7 press office media function to manage external communications?
  • Monitoring – Do you have a process / service for media/social media monitoring?
  • Stakeholders – Do you have a process to help you identify all potential internal and external stakeholders with whom you may need to communicate?
  • Spokespeople – Do you have trained and approved crisis media spokespeople?
  • Templates – Do you have an approved holding statement on file to fill in the blanks during a crisis?
  • Training & review – Do you have a process identified for the review and continuous improvement of the press office / media and digital media function after a crisis?

The CrisisCommsOptic dashboard will provide an accurate indicator of strengths and weaknesses in crisis communications. A tailored report on recommended activity is also produced – enabling resources to be focused on the most relevant areas.

CrisisCommsOptic is free for a limited period. Register now at: https://optic.instinctif.com/registration



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