New products and services

Instinctif Partners has launched COVID-19Optic, the latest member in its family of online diagnostic tools, which allows organizations to benchmark their current pandemic response and preparedness for any future disruption.

Similar to existing Optic tools CrisisCommsOptic, CrisisOptic and RecallOptic, Covid-19Optic uses a simple, secure online questionnaire system to quickly and effectively quantify an organization’s current status in eight key areas:

1. Covid-19 crisis response
2. Employees and wider workforce
3. Operations and supply chain
4. Brand, reputation, and positioning
5. Strategy and planning
6. Digital, communications and social media
7. IR and financial resilience
8. Regulatory compliance and Government engagement.

“By helping organisations assess the effectiveness of their pandemic response so far and pinpoint strategic gaps or tactical areas to improve, COVID-19Optic helps businesses learn from the experience and prepare for any further disruption to come,” explains Victoria Cross, Managing Partner of Instinctif Partners’ Strategic Advisory Services team. “It also helps identify potential opportunities and how to realise maximum commercial benefit during the recovery phase—never let a good crisis go to waste, as Churchill famously said!”

Results are displayed immediately on a personalised dashboard that clearly signposts strengths and weaknesses using a colour-coded visual display. Each questionnaire will be followed up by a bespoke report, which provides recommendations to help prioritise and address the indicated gaps and areas to improve.

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