BlackBerry introduces new critical event management solution
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- Published: Wednesday, 17 March 2021 10:26
BlackBerry Limited has announced the launch of a new critical event management (CEM) solution called BlackBerry Alert that will help organizations prepare for, respond to, and recover from major incidents. BlackBerry Alert is available to customers – from small businesses to large enterprises – as either a SaaS solution or a fully managed service providing for ease of setup and use.
BlackBerry Alert is built on BlackBerry's strong experience in providing CEM solutions to the public sector with its BlackBerry AtHoc product line, the market leader in its category. Events from the past year highlight that the commercial CEM market requirements differ from the public sector.
In the commercial sector, the traditional method of managing critical events across multiple departmental silos can result in delays, mistakes, and low level of situational awareness. BlackBerry Alert centralizes critical event management by integrating data from across an organization to provide a seamless and reliable exchange of critical information to keep business running and people safe.
"Even with the best preparation and planning, enterprises can encounter emergencies that disrupt business operations, test organizational resilience, and threaten revenues and employee safety. This includes a growing number of critical events – cyberattacks and IT system outages, physical security and man-made incidents, infectious disease outbreaks, extreme weather, and other unexpected interruptions," said Ramon Pinero, Vice President Product and Services, BlackBerry. "By applying our experience in crisis management, secure communications, and AI and automation, BlackBerry Alert provides an early warning when threat levels change, allowing businesses to start taking action to mitigate risks and minimize impact to business, employees, customers and communities."
BlackBerry Alert can be integrated within business tools like Microsoft Teams and ServiceNow, so that IT can alert and assemble a best-in-class crisis team to troubleshoot and resolve issues directly within the third-party application.