Cyber attacks are now the biggest threat to business in the eyes of investors, mirroring growing global concern from business leaders, according to a new study by PwC.
In the PwC Global Investor Survey 2018 the views of investors and analysts are compared with those of business leaders.
41 percent of investors and analysts are now extremely concerned about cyber threats, seeing it as the largest threat to business, rising to first from fifth place in 2017. A similar amount (40 percent) of business leaders see it as a top three threat, but business leaders rank over-regulation and terrorism higher in the global study.
To improve trust with consumers, investors believe businesses should prioritise investment in cyber security protection (64 percent investors; 47 percent CEOs).
A significant gap has also emerged between investors’ level of concern about declining trust in business, and the scale of the challenge seen by business leaders themselves. Over a third (36 percent) of investors are concerned about declining levels of trust between customers and organisations vs 18 percent of business leaders.