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ISACA publishes guidance on developing security awareness campaigns

Many organizations struggle with developing and implementing security training and awareness programs within their organizations that actually make an impact and are measurable. ISACA, in partnership with Infosec, recently released a white paper that provides guidance and clear tips for driving effective security awareness efforts, using techniques inspired by marketing principles.

The ‘Improving Security Awareness Using Marketing Techniques’ white paper walks through the current challenges faced by organizations' awareness campaigns — including lack of effective messaging, lack of engagement, and poor campaign design — and outlines how common marketing tactics can address some of these shortcomings.  

Improving Security Awareness Using Marketing Techniques provides professionals with details around some of these marketing tools that can be applied to security awareness campaigns, such as:

  • Using the ‘sales funnel’ model to describe each step of the journey for a person learning about security best practices;
  • Creating customer personas, by segmenting people within the organization in order to create targeted and tailored content to best reach them;
  • Analyzing purchase intention to measure users' anticipated behavior in response to hypothetical security situations.

Read the white paper (registration required).

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