No one knows exactly what this Black Friday and Cyber Monday weekend (27th – 30th November) has in store for retailers, but what can be certain is that retailers will witness new behaviours this year. This is according to global eCommerce platform Kooomo, which says that new shopping habits and broadened demographics now shopping online coupled with social distancing and safety measures will lead to an unprecedented reliance on digital for Cyber Weekend 2020.
“This minimised footfall and increased web traffic means that retailers will need to adequately capacity-plan to ensure that loading speeds aren’t affected and site performance remains high,” says Ciaran Bollard, CEO at Kooomo. “With over half (53 percent) of site visits abandoned if the page takes more than three seconds to load, resulting in lost revenue, retailers need to be stress-testing their platforms now and preparing for unpredictable surges and peak period traffic. This will be key in ensuring a successful Black Friday.”