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Companies are adopting new mobility technologies but not preparing for associated risks to business continuity: AVG survey

AVG has announced the findings of this year’s SMB Market Landscape Report. It revealed the glaring gap between the ready adoption of new technologies and the preparedness of small- and medium-size businesses for the associated heightened levels of risk to security and business continuity.

This annual report, commissioned by AVG and undertaken by GfK NOP, tracks the security attitudes and practices of SMBs with up to 100 employees. The online survey conducted during August 2011 elicited responses from 1,000 ICT managers in the US and the UK. 

Almost 75 percent of respondents did not understand the risks posed to their businesses by their organization’s use of mobile phones.

The SMB Market Landscape Report 2011 also found that:

  • SMBs recognise the opportunity social networking offers to promote business and engage with customers, but do not take the proper additional precautions against specific social-media threats. SMBs are most frequently using social networks to engage with their customers, and to disseminate company and product information. However, more than a quarter claim to be using their social networking connections to research trends and gain consumer insights.
  • SMBs remain focused on traditional IT vulnerabilities like e-mail and web viruses without safeguarding against emerging IT security threats, such as information theft and social engineering. In 2010 large numbers of SMBs were considering moving their data into the cloud. However, one in six now have concerns about the safety of their data which is stored there.
  • SMBs are most concerned about losing access to files and replacing hardware, when security breaches are the costlier risk. SMBs that have already experienced such a breakdown are more likely to have seen the long-term impact, such as loss of sales and revenue opportunities and the man hours lost from reacting to a breach.
Read the AVG SMB Market Landscape Report 2011

•Date: 4th October 2011 • Region: World •Type: Article • Topic: ICT continuity

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