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Backup research identifies data growth as driver for recovery-based pricing

Asigra has released the results of new research into the impact of data growth on backup and recovery pricing and cost containment. The research, commissioned by Asigra and conducted by the Enterprise Strategy Group (ESG), includes findings from nearly 500 financial and IT decision makers/influencers. The research includes insights on data growth, software pricing preferences, and data recovery trends.

In the report, IT end-users were questioned about the financial pressure they are under to reduce IT expenditures amidst rising data growth costs. The research revealed that two out of three respondents felt at least some pressure to reduce IT spending and that pressure was found to increase with a corporation’s annual revenue. Those from large companies were more likely to say they felt strong pressure to reduce costs across several areas of IT. While the desire to reduce IT costs are high for many organizations, financial buyers of backup and recovery software and/or services expect to see a substantial increase in purchases in this area over the next five years due to data growth rates.

Key findings:

  • 75 percent of respondents expect their data volumes to grow at a rate of 20 percent or less annually;
  • Companies with less data (<50 TB) have lower CAGR cost estimates. This group is also less likely to track the recovery of data;
  • The pressure to reduce costs increases with annual revenue. Respondents from large companies (higher revenue) were more likely to state that they felt ‘strong pressure’ to reduce costs;
  • IT customers ‘recognize that they are unfairly paying for 100 percent data recovery although they are actually recovering only a fraction of their data.’
  • A majority of respondents (52 percent) felt that a backup and recovery software license model which charged for backup and recovery separately would be fair compared to today’s backup capacity-based pricing models.


•Date: 15th August 2013 • World •Type: Article • Topic: ICT continuity

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